2018 Ford F-150 King Ranch vs Platinum

2018 Ford F-150 King Ranch vs Platinum

Even after you decide to buy a Ford F-150, there's still the matter of choosing a trim level. XL, XLT, Lariat, King Ranch, Platinum, Raptor, Limited--the options are staggering. Here we'll help you choose between the two entry-level luxury trims: the King Ranch and the Platinum. We'll help you determine which is just right for you.

The Takeaway

The King Ranch embraces the soul of the southwest. Its interior leather colors, distinctive symbol seared into the headrests and center console, and caribou mesh insert in the grille all proclaim that you're home, home on the range. Meanwhile, the Platinum is more for city slickers. The Platinum lives up to its name: sleek and polished and dripping with chrome (and boasts a few more safety features). Not to worry, they both have the same engine and cab options. The one you choose will depend on your style.

Safety and Security

In terms of safety, both truck trims have rearview camera and front and side airbags. They both also have Ford's Curve Control, which helps handle turns taken at higher-than-recommended speeds by reducing engine torque, as well as the SOS Post-Crash Alert System to call for help in the event of a car accident. Both have optional safety features like 360-degree camera with split-view, adaptive cruise control with stop-and-go, pre-collision assist with pedestrian detection, lane-keeping assist, and Pro Trailer Backup Assist.

Where the Platinum stands out is in two additional standard features that are mere options on the King Ranch: blind-spot warning with rear cross-traffic alert and inflatable second-row safety belts in crew cabs.


If you like earth tones, you'll love the King Ranch. Its color palette looks at home in the country, with dark and light browns and a wavy w-shape design seared into the headrests and center storage box between the front seats. On the exterior, you'll find a two-bar style grille with chrome surround and caribou mesh insert.

The Platinum interior has a palette that focuses more on contemporary colors, like metallic grays, blacks, and reds. While the King Ranch celebrates the past when things were simpler, the Platinum looks forward focused and cutting-edge. On the outside, the bright chrome of the King Ranch is replaced with a subtler satin chrome, its caribou inserts replaced with silver mesh ones.

Tech Features

Both the King Ranch and Platinum have surprising tech features like a Bang & Olufsen audio system and voice-activated touch-screen navigation system. But only the Platinum comes standard with Wi-Fi hot spot and power-deployable running boards.